Jimdo is a purely commercial project. Being powerful, functional and appealing, it will still not meet the needs of ordinary users. This is because this web design tool is meant for business projects only. The free plan has such limitations that its usage for designing a functional website becomes close to impossible.

Jimdo Website Builder

Jimdo is a paid website builder used to create nice online stores. What are those special features it offers? Let’s have a look at them now.


You will be initially offered to choose between 30 website templates, which are mobile-optimized and completely customizable. They are subdivided into categories (online store, business site, personal website, portfolio). The templates are appealing, but they are still not the best in their class. You will have an opportunity to change the color scheme, font and background of the template as well as set up some of its elements.

Timdo Templates

Having chosen the template, you will be able to change its structure and select one of those elements offered by the system. These elements are also known as templates and they are all named after different towns.

It is also possible to change the structure of page blocks. This will give a chance to get individual design. Uploading your own template or editing the standard one using the HTML/CSS editor is also possible.


Jimdo dashboard is quite appealing and convenient to use, but it is somewhat special. Settings design resembles the Mac OS dashboard. Everything is based on the visual editor here, but there are also tools that offer a more size-conscious design.

It is easy to change website structure at Jimdo. Just click anywhere you wish to replace, stretch or edit content fields. You can also add a gallery, image, button, product, form, map, chart, download file or video right from the start. It is also possible to divide the text into columns. The only click of a mouse is enough to see the elements that can be placed on the page. Don’t be afraid to get puzzled, because the system will give you a hint on how to add and manage the content effectively.

Jimdo Website Editor

When working in Jimdo, you will use the visual editor and drag n drop option. Frankly speaking, there are more flexible and convenient visual editors, but this one is also nice.

The opportunity to import products from files is also available here. You will certainly appreciate this feature when creating an online store. It makes it possible to fill the show windows in the automatic mode. Just make sure to prepare a CSV-file properly. You can also set up discounts, delivery and payment methods/cost, make up order forms etc. It is possible to set up the store in details, which is convenient both to you and your customers.

One of the highlights of the website builder is the advanced Jimdo Dolphin tool it has recently introduced. The AI-based tool makes it possible to launch a ready-made project in less than no time and with no coding skills required. The essence of using Dolphin goes down to the automatic generation of the personalized website based on the answers a user submits upon the system request. The questions are usually business-related to help the service get the most out of the information provided. You get an opportunity to pick the type of a website you need, its name, preferred style, niche, provide social network accounts (if any), upload business logo etc. As soon as the system generates a website for you, you’ll have to replace the content with your own info, if there is such a need, add photos and media files.

Pricing Policy

Free account works well when exploring the options of the system only. The website builder, however, offers the 30-day trial period that involves the functionality of the paid account. Afterwards, however, you will have to choose one of the following plans: Pro, Business, SEO Plus or Medium. The cost of the plans correspondingly constitutes $7.50/mo, $20/mo, $30/mo and $40/mo.

All Jimdo plans come with a blogging option, professional customizable and mobile-ready templates, video embedding feature, integrated social media tools, HTTPS encryption, image galleries and other high-end features. They make it possible to integrate contact forms and Google maps as well as edit website code, if needed.

Speaking about Jimdo Dolphin, it has a free Play Plan, which, however, works nice for testing the system. If you intend to complete ore serious tasks with it, then it’s better to upgrade to one of the following paid subscriptions: Start ($9/mo), Grow ($15/mo), eCommerce ($19/mo) or Unlimited ($39/mo) plans, which are annually billed. All these subscriptions come with the ad-free feature, free domain name (during the first year of use), unlimited bandwidth and disk space, email connection option, integrated web stats and HTTPS encryption.

SEO and Promotion

The tools required for the effective promotion of Jimdo websites are represented by the standard set of options, namely SEO settings, redirects, robots.txt/sitemap.xml editing, statistics systems and user-friendly URL set up. These tools are more than enough to bring a website to the top position.

Bottom Line

Jimdo is recommended to those users, who are going to launch an online store without being concerned with the cost of the second plan. The website builder is quite functional and may become a worthy investment.

Regardless of the general presentable appeal, the dashboard is a bit inconvenient in some places. It lacks usability and intuitivity.

The website builder is quality, although, there are certain nuances associated with it. The question is: are you ready to accept these nuances as well as the cost of the website builder, when there are lots of other systems you can make use of nowadays?

Other detailed Jimdo reviews:

Review Date
Reviewed Item
Author Rating